Death Wish Hot Sauce

A local restaurant in London, Wink’s, makes their own hot sauce in-house and decided to bottle & sell it to their loyal customers. They needed a logo for their “Death Wish” line, as well as a label that they could easily swap flavors in and out of as they expand their line in the future. They wanted something bright, bold, and eye-catching that suits the style of their existing brand.

Since Wink’s is already a well-established brand in London, one of the challenges was trying to work with some of their existing branding while creating a new product line. Because of the name, Death Wish, I chose to create the skull illustration incorporating their signature bright green color used in their logo. 

This project also meant printing labels frequently to test for legibility. Since the label size is so small, it was very important to keep hierarchy and legibility in mind, especially on the back where the ingredients are listed.

This label was made using Adobe Illustrator and Adobe Photoshop.